McDonald's: Lost in translation
For a minority community in St. Paul (Minnesota), McDonald’s decided to translate their marketing material into the Hmong language. Unfortunately, it appears no native Hmong speakers read the advertisement prior to publication. After printing it transpired that the translation wasn’t correct. There were no spaces between the different words “Yuavtxhawbpabraukojsawv yuavntxivzograukoj ism”. This issue was…